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According to the company’s global analysis, about 30 percent of smartphone users, or 510 million customers, will replace their current device with a 5G-enabled phone despite economic hardships. The study found that in most of the 37 markets studied, 5G coverage reaches 60 percent, but only a third of those with 5G devices and data plans actually connect to the network.

The rollout of 5G services next year will show uneven regional distribution, they wrote. Currently, the Asian and North American markets have the highest percentage of service users, exceeding 20 percent. In the analysis, they note: 82 percent of subscribers do not want to give up fast mobile Internet, despite economic difficulties, and eight out of ten subscribers will not switch back to 4G access even because of the savings, having experienced the benefits of mobile Internet. fast network for a long time.

According to a ConsumerLab survey, increasing efficient network access may be one of the most important customer satisfaction effects that telecom and mobile service providers should be looking at. Indicative of changing consumer needs is the fact that nine out of ten respondents (88%) believe pricing packages should include value-added services such as augmented reality (AR), virtual reality (VR) or game streaming from the cloud (cloud gaming). ), a quarter of respondents consider it important that the speed of access to the network can be increased in case of individual needs.

Evaluating the analysis, Jasmeet Singh Sethi, head of Ericsson ConsumerLab, said that despite the unfavorable economic situation, 5G services can become available to the critical masses with the development of infrastructure. This year’s global study was conducted on a larger scale than ever before, with 49,100 consumers aged 15 to 69 from 37 countries between April and July, according to a statement from the company.

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