The Do’s and Don’ts of Legal Industry Content Marketing

Katie R. Ochoa

Overview

Date: Tuesday, August 3rd, 2021

Time: 2:00 p.m. ET |11 a.m. PT

Value: Complimentary

Brought to you by:

Find out the insider secrets for creating the most successful content marketing for the authorized market. Leading executing legislation firm and legal remedy service provider entrepreneurs will share their problems, successes and most effective methods in creating content material that drives thought management, recognition and consideration with legislation firms and corporate counsel offices.

Be part of this webcast to discover:

  • The discrepancies between advertising to law corporations and to company counsel offices
  • How to produce webcasts that push elevated registration, engagement and results with regulation companies
  • Most effective practices in employing exploration to develop data-supported worth statements to generate legal industry consciousness and consideration
  • Authorized field content material marketing do’s and don’ts when building white papers, blogs, podcasts and other information formats for the legal industry

Sign up NOW! (Not able to show up at? We advise you Nevertheless Register – you will get an e-mail with how to entry the recording of the party)

Speakers:

Roy E. Sexton | Director of Internet marketing | Clark Hill

Roy Sexton leads Clark Hill’s marketing, branding, and communications initiatives, collaborating with the firm’s  crew of advertising and marketing and company advancement gurus. In accomplishing so he facilitates the regulation firm’s business enterprise development, crafting communications technique, and celebrates its lifestyle.

Sharon A. Pederson | Director of Continuing Lawful Education and learning | NAM

Sharon A. Pedersen oversees the Continuing Legal Education Application operating intently with former judges and attorneys who make up NAM’s esteemed panel of listening to officers to present superior-quality Continuing Lawful Training systems to various regulation firms, bar associations and corporate legal departments.

 

Daniel Malgram | Director of Advertising | Planet Depos

Daniel Malgram maintains in-depth awareness of Search engine marketing, SEM, social media, and e mail internet marketing ideal practices, with abilities in identifying emerging marketplace tendencies and participating with social audiences.

 

Keith Edwards | VP & Lawful Markets Leader | ALM

Keith Edwards leads advertising and marketing solutions across the ALM family of 20 field-main legal media brand names, including Law.com, The American Attorney, Corporate Counsel and The New York Legislation Journal. As aspect of his position, Keith advises regulation companies and legal know-how and products and services companies about how to best drive considered leadership, model consciousness, and guide era.

 

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